Planning Documents

Reports, plans, research, and resources that give insight into Oregon Coast communities, visitors, needs, and perspectives.

Quick Guide

Latest Research & Reports

Load More View All

All Research & Reports

Resident Sentiment

  • 2024 Travel Oregon Resident Sentiment Study
    Travel Oregon conducts biannual resident sentiment studies in order to provide comprehensive, quantifiable measures of tourism impacts in Oregon. This statewide study measured residents’ quality of life, perceptions of how tourism impacts their wellbeing, and overall support for tourism in Oregon. Resident sentiment surveys enable us to lead with a stewardship approach and help us work towards sustainable tourism.
  • City of Seaside Resident Sentiment 2025
    Along with a handful of other Oregon destinations, the City of Seaside collaborated with the OSU-Cascades Sustainable Tourism Lab for sentiments on tourism in the Seaside community. Researchers managed to get a survey population that was overwhelmingly (77.2%) not employed in the hospitality industry, which is a remarkable feat in a destination like Seaside. This data offers a real peek at community sentiments outside the tourism industry.

Oregon Coast Economic Study

Oregon Coast Strategic Plan

Industry Research

  • (2025) ORLA: Building a Stronger Coastal Hospitality Workforce
    The Oregon Coast hospitality industry is made up of small businesses, frontline teams, and community-rooted employers who welcome millions of visitors each year. In 2023 alone, coastal counties generated over $2.4 billion in travel spending, more than many urban regions of the state. Yet the sector’s strength relies on a workforce that is often invisible in policy conversations and underserved by traditional systems of support. This report reflects a 16-month effort to understand the underlying issues that this sector faces and identify tools and pathways to change that landscape.
  • (2025) Travel Oregon: Economic Impact of Travel in Oregon
    Travel Oregon works with Dean Runyan Associates to estimate the economic significance of the travel industry in Oregon. The full report describes the economic impacts of travel to and through the state, each of its seven tourism regions and all 36 counties over the time period of 2003 to 2023, and includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts. A primary objective of the report is to provide reliable detailed figures that permit year-to-year comparisons at the state, regional and county levels.

    Previous Data:

  • (2024) The Travel Foundation: Creating Equitable Destinations
    What does an equitable tourism model look like? The Creating Equitable Destinations report from the Travel Foundation explores this question, and offers Destination Management Organizations (DMOs) a framework for creating tourism experiences that are inclusive, accessible, and fair.
  • (2024) OCVA: Oregon Coast Ports: A Biennial Snapshot
    This report provides a snapshot of 14 Oregon coastal port districts. It describes tourism and visitor amenities available at ports, infrastructure development of port districts, and the services port districts offer the community.
  • (2024) Travel Oregon: Resident Sentiment Survey Results
    More than 6,800 responses were collected across Oregon’s seven tourism regions between December 2023 and January 2024. Their responses give us a deep understanding of their attitudes and opinions on the state’s tourism industry, including perceptions of tourism, value of tourism, and tourism’s impact on quality of life.
  • (2023) Travel Oregon: Tourism Drives Economic Growth Across Oregon
    Investment in the tourism industry is paying off, as an increase in Oregon’s tourism has equated to increased resources for regional programs that support jobs, culture, infrastructure and public services.
  • (2023) Elakha Alliance: Sea Otter Reintroduction to the Southern Oregon Coast: Projected Regional Travel Impacts
    The Elakha Alliance contracted with Dean Runyon Associates to complete a study focused on how reintroducing sea otters to the Southern Oregon coast could impact the travel and tourism industries in the region. Wildlife tourism is a sector of the travel industry that offers visitors the opportunity to view, appreciate, or learn about wildlife. Like all other sectors of the travel industry, wildlife tourism injects “outside money” into the local economy. The study estimates that there would be a positive economic impact due to increased travel-related spending in the region once a sea otter population is established.
  • OCVA: Oregon Seafood Supply Sources Interim Technical Report
    Prepared for the Oregon Coast Visitors Association, this technical report provides summary information about the major categories of Oregon seafood supply sources for the purposes of assisting in the development of local source seafood delivery systems and increasing customer familiarity with local origin seafood availability.
  • (2022) Dean Runyan Associates: Oregon Travel Impacts
    Travel Oregon worked with Dean Runyan Associates to estimate the economic significance of the travel industry in Oregon. The report describes the economic impacts of travel to and through the state, each of its seven tourism regions and all 36 counties over the time period of 2003 to 2022, and includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts. A primary objective of the report is to provide reliable detailed figures that permit year-to-year comparisons at the state, regional and county levels.
  • (2022) Oregon Visitor Profile: Oregon Coast Region
    This report presents the findings of a study of travelers to the Oregon Coast, conducted by Destination Analysts on behalf of Travel Oregon. It develops a profile of Oregon visitors in order to understand their travel behaviors and motivations, their in-destination activities and spend, and their in-destination experience to identify what is successful, what can be added, and what can be improved.
  • (2022) Oregon Visitor Profile: Statewide Report
    The Oregon Visitor Profile study was completed in collaboration with Destination Analysts, Travel Oregon, the Port of Portland and DMOs from across the state. This robust survey features data from over 15,000 Oregon visitors and provides insights on their perceptions, motivations, trip details, satisfaction, planning and demographics.
  • (2021) Dean Runyan Associates, Oregon Travel Impacts
    This report describes the economic impacts of travel to and through the state, each of its seven tourism regions and all 36 counties over the time period of 2003 to 2021. It includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts.
  • (2021) OCVA, Central and North Coast Public Affairs Assessment
    This report provides insight into the tourism landscape of Lincoln, Tillamook, and Clatsop counties on the Central and North Oregon Coast.
  • (2021) OCVA, Oregon Coast Ports: A Biennial Snapshot
    This report provides a snapshot of 14 Oregon coastal port districts. It describes tourism and visitor amenities available at ports, infrastructure development of port districts, and the services port districts offer the community.
  • (2021) NOAA Office for Coastal Management, The Economic Contribution of the National Estuarine Research Reserves: A Pilot Study
    Thereport, commissioned by the National Oceanic and Atmospheric Administration, examines how spending by South Slough Reserve and its visitors ripples through the local economy. Analyses found the Reserve contributes over $6.1 million in revenue annually to Coos County and supports about 65 jobs, bolstering economic resilience.
  • (2021) Alonzo Tucker Task Force Survey Results
    The City of Coos Bay, the Coos History Museum, the Oregon Remembrance Project, the Alonzo Tucker Project, and a constituency of Coos County community members convened a task force to determine which form an Alonzo Tucker memorial should take.
  • (2021) Travel Oregon, Oregon Outdoor Recreation Economic Impact Study
    Travel Oregon, in partnership with the Oregon Parks and Recreation Department (OPRD), the Oregon Office of Outdoor Recreation (OREC), Oregon Fish & Wildlife (ODFW) and Earth Economics, released this Outdoor Recreation Economic Impact Study that demonstrates the importance of Oregon’s vast range of outdoor recreation opportunities to the state’s economy.
  • (2020) Travel Oregon, Oregon Tourism Workforce Assessment
    In 2019, Travel Oregon conducted a workforce assessment for the tourism industry in Oregon to better un­derstand employment trends, stakeholders’ perceptions of, and experiences in, the industry, and ultimately support the needs of the industry workforce.
  • (2020) Tourism Economics, Oregon’s International Visitors
    This report from Tourism Economics provides details on the interests and behavior of international tourists from key markets.
  • (2018) UO Institute for Policy Research & Engagement, North Coast Visitor Profile Study
    The University of Oregon’s Institute for Policy Research & Engagement worked with Travel Oregon to conduct a visitor intercept survey on Oregon’s North Coast. This report focuses on the strengths and constraints of the North Coast as identified by survey respondents. It highlights visitor draws and popular activities, barriers to visitation and trip enjoyment, and areas to focus on for improving the visitor experience.
  • (2018) Oregon Coast Tourism Workforce Needs Report 2018, OSU Extension
    This report presents results of the 2018 workforce needs assessment. The data was collected through an online survey of members of the Oregon Coast Hospitality and Tourism Visitor Industry on behalf of the Oregon Coast Visitors Association (OCVA).
  • (2018) Oregon Travel Impacts: 1992-2018, Dean Runyan Associates
    This report provides detailed statewide, regional and county travel impact estimates for Oregon from 1992 to 2017. The report also provides average spending and volume estimates for overnight visitors for most counties. The estimates for 2017 are preliminary. Secondary impacts and travel industry GDP are provided at the state level. For more detail by county, region or state, please see the interactive database (requires Flash).
  • (2017) Longwoods International, Regional Visitor Report: The Coast
    This report provides estimates of 2017 overnight visitor volume and travel expenditures for Oregon overall and the Coast Region in particular. It offers strategic intelligence about the Coast Region’s overnight travel market including key sources of business, visitor profiling, and trip characteristics.
  • (2017) Oregon Visitor Report: 2017, Longwoods International
    Travel Oregon worked with Longwoods International to identify the profile of Oregon’s domestic visitors in 2017. The purpose of this study was to provide information on the structure of the Oregon travel market as a whole. This study includes data on visitor activities, state of origin, regions visited and demographic profile of visitors to Oregon.

 

Lodging

Travel Oregon's monthly lodging reports

Additional State-Wide Research

Stakeholder Feedback

Photo: Erik Urdahl