The Oregon Coast Visitors Association is excited to partner with KATU and Advanced Travel & Tourism (Here is Oregon/Oregon Live) to offer two co-op marketing programs promoting travel to the Oregon Coast during the winter of 2026. Together, we can enhance our outreach, attracting visitors during the off-season.
KATU Winter Co-op Advertising Program
This cooperative program delivers a powerful mix of broadcast, streaming, digital, and email marketing — reaching highly qualified travel audiences across Portland and key targeted markets by ZIP code. Amplifies the Coast’s collective message while providing customized visibility for each participating business.
Program Includes:
- Broadcast TV Exposure: Feature placement within shared “chorus of voices” winter commercials promoting the Oregon Coast.
- Streaming Video Ads: High-frequency reach across digital platforms targeting regional travelers.
- Digital Display & Email Marketing: Inclusion in KATU.com digital and email campaigns to drive awareness and engagement.
- Partner Customization: Your business name and website featured in OCVA-provided creative, or the option to use your own video assets.
- Creative Flexibility:
- Use OCVA-provided video customized with your business tag and link.
Supply your own video creative. - Request a custom edit using your supplied copy and footage.
- Use OCVA-provided video customized with your business tag and link.
Campaign Timeline:
- Launch: January, February, or March 2026
- Duration: January–March 2026
- Participation Deadline: rolling
Advanced Travel & Tourism 2026 Co-op Advertising Program
Join a high-impact, turnkey campaign spotlighting Oregon Coast destinations, attractions, and businesses. This campaign needs at least 10 participants to go live.
Program Includes:
- Custom article on OregonLive microsite (live up to 1 year)
- Homepage Takeover: One-day exclusive ad
- Headline Article Ads: 200,000 impressions over 3 months
- Multisize Display Ads: 600,000 impressions over 3 months
- Newsletter Ads: Featured 2x/month in Here is Oregon
- Social Media Posts: Co-branded content across OregonLive and Here is Oregon
Campaign Timeline:
- Launch: Feb 1, 2026
- Duration: Feb–Mar 2026
- Participation Deadline: December 15, 2025
Spaces are limited, so we encourage you to join us in creating an impactful winter marketing campaign! If you’d like to participate or need more information reach out to Stacey Gunderson, marketing@thepeoplescoast.com.
Looking forward to collaborating for a successful winter season on the Oregon Coast!